In the 2010s, I heard Tim Ferriss share a phrase that guided his work: what would this look like if this were easy?
A question I’ve been asking myself this spring is: What if this were fun?
Most of my best work has come from doing something fun. It’s the rule of cool! Having fun is fun, and fun is contagious. You can tell when a writer is bored by their subject and putting no effort into making it more engaging or readable. You can also tell when a writer is having fun, like Bill Bryson or Hunter S. Thompson or Charles Portis.
